Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next century, the year 1934 to be precise. The jeans developed by Levi’s were made out of a sturdy type of cotton fabric. To prevent this ‘jean’ fabric from ripping, Levi’s added rivets, and the first jeans were born.