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Denim label Lucky Brand collaborates with artist

By Sara Ehlers

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Los Angeles - Premium denim label Lucky Brand recently just paired with Ornamental Conifer for new collaboration. The Los Angeles denim brand teamed up with the British-based artist for the company’s fall collection.

The artist, also known as Nicolai Sclater, will use his talents in order to customize the brand’s fall line. His skills will be used for hand-painting, hand-lettering, and design styles on t-shirts, outerwear, and denim. According to WWD, Conifer was very “hands-on” with his design approach for this collection. He would carefully choose his denim and fabrics in order to suit the right design styles. The designs will reflect both Los Angeles and New York styles including phone area codes and other motifs that are aligned with Lucky Brand. The entire fall collection will retail in from 50 to 2,000 dollars in price. “It elevates the brand and brings uniqueness and personality,” Carlos Alberini, Lucky Brand chairman and chief executive officer, told WWD.

Founded in 1990, the privately held company has been based in Los Angeles. Presiding in one of America’s fashion capitals, the denim brand has largely influenced its designs and styles on the city. Currently, the brand has over 200 specialty stores spread across the U.S. The new collection will be available in stores in the future as well as on their e-commerce site.

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