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Diesel introduces Green Label

By Kristopher Fraser

Aug 13, 2020

Diesel is increasing offerings of responsible products under the company’s “For Responsible Living” Sustainability Strategy. Diesel’s “For Responsible Living” strategy, launched in January of this year, is a commitment to taking action for the benefit of current and future generations. The strategy is based on four key pillars and commitments named: Be The Alternative, Stand For The Planet, Celebrate Individuality and Promote Integrity. It is a dedicated and comprehensive blueprint, which will further integrate sustainability-focused initiatives across all the company’s business activities.

Starting with Diesel’s denim for spring/summer 2020, the brand has introduced a handful of new denim styles developed in line with its recent commitment to a future focused on sustainability, one that is more respectful of the environment but still always strong on the brand’s DNA. For the fall/winter 2020 collection, the “Respectful Denim with Diesel DNA”, five denim styles are featured produced with Diesel’s high-level environmental standards embedded in the Green Label, featuring classic Premium Diesel silhouettes in vintage washes, some with laser-etched scratches and abrasions. These garments have been created using innovative techniques that significantly reduce the use of water and chemicals during the production process. Every pair is treated with a minimal amount of GreenScreen certified chemicals, and the water used is reduced by up to 40 percent compared to conventional methods.

More responsible practices have been applied to additional product categories, including short and long-sleeved t-shirts, sweatshirts and hoodies. Made from a hybrid textile of organic cotton and recycled polyester, the recycled fibers come from post-and pre-consumer waste, such as used plastic bottles and factory waste.

Diesel has also introduced Western flannel shirts made of entirely organic cotton that's grown without the use of synthetic chemicals or genetically modified seeds. The collection also includes two double-breasted menswear coats, one short and one long, which have been made with 75 percent recycled wool and features notch lapels and zipped cuffs. The felted wool-blend fabric has been sourced from the Italian district of Prato, renowned for its regenerated textiles.

All garments delivered under Diesel’s “For Responsible Living” Sustainability Strategy will feature a specialized Green Label, that identifies those products which respect specific standards in relation to the material and treatment used.

photo: courtesy of Diesel