Digital clothing creators talk designing for Roblox’s metaverse world and virtual fashion's future

Virtual fashion has become a flourishing industry over the past year, with many brands climbing over one another to dip their toes into the industry’s new metaverse presence. Roblox is one platform that has particularly caught the attention of brands, boasting a community of 49 million active users that take to its virtual world daily to play games, socialise and customise their own avatar.