Dock and Bay moves into childrenswear market

Dock and Bay just recently started offering fashion for childrenswear. The global brand launched an apparel line including a poncho for kids on June 26.

The line will feature the brand's performance fabric, which will create a lightweight, compact apparel piece for children. The Dock and Bay Mini will have the brand's signature fabric in order add to this collection as well as expand the brand into the kids fashion market. “When setting out to design this collection, we were inspired by our customer requests,” said Dock & Bay co-founder Ben Muller. “It was a natural progression for us to enter the kids fashion market, as our towels already attract the family-oriented customer.”

The piece will be a mini poncho that comes with a rope drawstring backpack as well, priced at 30 dollars. The color palette will include violet, yellow, green, and blue along with kid-friendly designs such as hearts and anchors. “Dock & Bay Mini is the ideal poncho for those little adventurers with big ideas,” Dock & Bay co-founder Andy Jefferies said.

The mini currently just launched online and on Amazon as of Sunday, June 26. The brand, which was founded in 2015, is known for clothing that is inspired by an active lifestyle. Incorporating the poncho into the brand's line is a strategic way for Dock and Bay to transition into childrenswear.