Double Eleven paves way with reclaimed denim

Made-in-LA brand Double Eleven is setting the standard for denim internationally. Started in 2015, the American brand has emerged for its reputation of using only deadstock fabrics.

The menswear label started with this idea from a factory where there would be a pile of leftover discarded remnants. Realizing there could be a better use for this material, Double Eleven turns this excess fabric into quality product. The brand shows through this process that it aims to be a “solution-based brand providing an alternative way of producing premium apparel with the smallest carbon footprint on the [environment],” as stated on the Double Eleven website. The idea is to create these jeans with these fabrics without compromising the quality as well.

The denim sourced is from deadstock supplies from some of the best quality mills in the world. Double Eleven uses denim from Candiani (Italy), Kurabo, Kaihara, Kuroi (Japan), and from Cone (USA). The materials are then reclaimed in downtown Los Angeles and moved to Vernon where the manufacturing process starts. The denim is cut, sewn, and made into the jeans that are retailed on Double Eleven’s site. This is how the brand is able to produce premium jeans using deadstock materials.

Founded by Nathan Bogle, the denim designer has become an advocate for sustainability in this business. Demonstrating that more clothes can be made without adding extra negative effects to the environment is one way that Bogle has shown how big of a difference can be made in the fashion industry. With his previous experience at Jardine at Rag & Bone, Double Eleven proves to be a an essential denim brand with responsible manufacturing and sourcing.

Photos: Double Eleven