Dr. Martens and Peta team up for World Vegan Month
By Vivian Hendriksz
Nov 3, 2014
In honor of the start of World Vegan Month, British footwear and lifestyle label Dr. Martens will be working closely together with animal\'s rights group Peta to raise awareness for veganism by showcasing its vegan footwear collection.
“Dr. Martens is proud to offer vegan consumers its world-famous air-cushioned styles in the highest quality animal-free materials, which replicate our standard footwear right down to the very last detail and even boast a more natural-feeling heel loop,” said the footwear company.
The vegan footwear collection, which consists of its two most iconic styles the 8 eye boot and the 3 eye shoe, was first launched as part of Dr. Martens Autumn/Winter 2011 and since then has grown to become part of its permanent product offering.
“So many great fashion retailers and brands are catering to the rapidly expanding vegan market, [showing] you definitely don't have to compromise on style when it comes to being cruelty-free,” commented Peta UK Director Mimi Bekhechi. “Dr. Martens is demonstrating this point perfectly with an impressive range of its iconic boots – but minus the animal suffering.”
To celebrate World Vegan Month and Dr. Martens commitment to vegan footwear, Peta will be hosting an online competition where one lucky winner will win a pair of Dr. Martens vegan shoes in the style of their choice. The competition, which will go live this evening, is open to all UK participants and runs until the end of November.
World Vegan Day, which marks the start of World Vegan Month, was first established by Louise Wallis, the former chair of The Vegan Society UK, in 1994.