- Kristopher Fraser |
Plus-size retailer Eloquii, known for carrying trendy sizes for women sizes 12-28, has announced a collaboration with Reese Witherspoon's Draper James lifestyle brand. The new collection of 30 designs includes dresses and separates, and is infused with the Southern aesthetic of Draper James, but still has that trendy flare Eloquii customers have grown to love.
Price points for the collection range from 55 dollars to 225 dollars, and is sold through Eloquii stores and on Eloquii.com. The collection will also be available on Draperjames.com and through trunk show events at Draper James stores and Renttherunway.com.
"Here at Draper James we care deeply about our customers' feedback and they've consistently asked for expanded sizing. We were determined to set out to find the right partner to better serve her, which led us to Eloquii, a brand whose fashion and fit we love," said Draper James founder and creative director Reese Witherspoon. "It's been such a fun and rewarding experience to work with Eloquii on this collaboration. We are thrilled to invite more women into the family with the Draper James for Eloquii collection."
Draper James for Eloquii debuts with the Escape Route collection for Spring. The partnership continues with the Hello Darlin' Summer collection full of ladylike silhouettes showcasing Draper James' signature magnolia print and denim separates alongside playful accents including Southern slogans and shoulder ties.
"When Reese and Draper James, a woman and brand we admire for Southern charm, hospitality and style, approached us to partner, we jumped at the opportunity," said Eloquii creative director Jodi Arnold. "We are so happy to create a timeless and playful collection with a brand that shares our core values that all women should have access to amazing fashion."photo: via PR Newswire