- Sara Ehlers |
Dsquared2 has been tapped as the designer for Team Canada’s outfits for the Olympics. Debuting this year, Dsquared2 will be in charge of designing the country’s ensemble for opening ceremonies.
The fashion house, founded by twin brothers Dean and Dan Caten, opened its first flagship in 2007. Since then, the brand has grown internationally with stores in Milan, Paris, Cannes, Singapore, and more. The two siblings currently serve as the house’s primary fashion designers. Both Dean and Dan Caten return to their Canadian roots, where both designers were born, by orchestrating the Olympic team’s outfits. “The opening ceremony look is made with our passion for our birth country mixed with the energetic spirit of [the brand],” Dan and Dean said in a statement, as reported by WWD. The new look will be a mix of edginess with retro athletic details. “We aimed for elegant functionality but we also wanted the uniforms to have an unexpected Dsquared2 edge,” the pair stated. The new designs will be revealed in April, prior to the Olympic Ceremony.
Additionally, the brand has been working on other new ventures. Recently, the brand unveiled more expansion plans internationally. The designer label recently won trademark rights in China, which allowed the company to continue using their logo lettering. This allowed for the company to move forward with these expansion plans in the country.