E-commerce women's brand eShakti launches SS18 collection

Online retailer eShakti announced its first ever Prom Collection. The womenswear brand is now offering a 2018 season collection with a size-inclusive range.

"We recognize that prom is a momentous event in a young-woman's life and believe that every girl should look her best without having to spend a fortune," BG Krishnan, Founder & CEO of eShakti, said in a statement. "We produce quality custom clothing in a way that is simple, fast and affordable. It is not enough that the dresses look good on the model – they need to look good on each of our customers for their special day."

The new collection will range from 79 to 99 dollars in price. The collection includes chiffon gowns, mermaid-style gowns, ball gowns, fit and flare dresses, as well as two-piece sets. With the wide range of options, the collection is also available in sizes from 0-36W. EShakti is also providing custom sizing in order to include all women regardless of body type. "As we offer the most extensive selection of sizes of any e-retailer, our prom dresses are made to the specific size of the individual and not a general fit model," chief designer officer of the brand Carmella Heverin stated in a press release. The collection is available now through the brand's online website.