E-tailer Bungalow Clothing turns its efforts to personal styling

Bungalow Clothing just upped its shopping game. The company decided recently to launch its rollout service with personal styling and shopping options.

After having multiple customers request personal shopping, the company decided to go ahead with the new service. “Over time, we just had so many people kind of asking us can you just do [the shopping] for me,” chief executive officer and cofounder Rob Wright told WWD. This paved the way for the new styling program. Although the brand experimented with styling services throughout the last year, this is the company’s first official step in that direction. The service will allow customers to complete a questionnaire filled with price preferences, styles, preferred colors, and more in order to make the process run smoothly. Once the customers receive the products, they keep what they like and return the rest.

The e-tailer is backed by cofounder and music artist John Legend. The recent business launch will cause Legend to also actively participate more in the company. “He’s always been involved on the business back end with the look and feel and even on the merchandising side,” Wright told WWD. He also told the publication that Legend will be more active and involved with the company in the future.