E-tailer Stitch Fix mixes in new technology for savvy shopping

San Francisco-based e-tailer Stitch Fix recently just incorporated a useful technological advancement for its customers. The purpose of this big data usage program is to help further serve customers in a more useful, convenient way.

Stitch Fix has gained a reputable standing in its local grounds by providing a personal touch through its assembled packages for its customers. With multiple teams using real stylists, the company aims to give unique, one-of-a-kind boxes that are custom-made for each customer. The company’s shoppers are delivered a packaged with five items that are customized to the clients’ budget and lifestyle. The client then has three days to decide which items to keep and which to return. If they choose to buy all five items in the delivery, a 25 percent “fix” discount is applied for the client. Each delivery comes with a styling fee up to 20 dollars. The company is known for its slogan stating that no two boxes will be exactly the same.

Due to the new technology that the company incorporates, it can further insure that the perfect pair of jeans can reach its ideal customers. “We make our clients feel on trend without them having to give much through to it,” Lisa Bougie, chief merchandising officer of Stitch Fix, told Apparel News. The data runs through information that has been provided by previous customers of the company. Previous purchases of Stitch Fix filled out many style questionnaires. With an employee based of approximately 2,000 people; Stitch Fix encourages its stylists to work with consumers to help create a specialized product. The algorithm helps the stylists to get a better feel for each customers specific preferences.

The company was founded in 2011 by Katrina Lake. Since that year, the company has been able to raise 16.75 million in funding, according to Apparel News. The company’s goal was to make shopping fun and effortless for the modern business woman on the go. Using a styling system to figure out each clients’ personal preferences, the company helps by sending figure-flattering and stylish clothing. The company works with brands such as Pixley, Market & Spruce, Tart, and more. The average price for clothes is approximately 58 dollars.