- Kristopher Fraser |
Eloquii, the trend-driven retailer for women sizes 12-28, has announced an exclusive capsule collection with Katie Sturino, founder of the fashion blog The 12ish Style. Eloquii x Katie Sturino is a 22-piece collection of outerwear, dresses and separates and includes matching dog apparel. The campaign also features her insta-famous pups, Toast, Muppet and Pants who collectively boast a social following of over 470K. Price points for the collection range from 49 dollars and 90 cents to 149 dollars and 90 cents.
"My signature style comes down to fun, fashion-forward basics and yet finding clothing like this in my size has always been a struggle. With this collection, I wanted to share my love for chic, sporty essentials with the Eloquii customer, inspired by my favorite pieces in my closet," said Katie Sturino. "I am over the moon about this launch and couldn't be more excited to see how the Eloquii ladies incorporate the collection in their day-to-day wardrobe!"
In honor of the Eloquii x Katie Sturino collection and Katie's work with The Humane Society of the United States, Eloquii proudly supports the organization though a donation pledge.
Eloquii and Katie Sturino release 22-piece capsule collection
Earlier this year, Eloquii announced a partnership with Sturino as the brand's Style Expert. Since February, Sturino has been featured on Eloquii TV and is the host of Closet Confidential, a regular closet revamp video series with customers. Through this series, Sturino works closely with customers in refreshing their wardrobe with Eloquii pieces to tackle trends they would typically avoid. To celebrate the newly launched capsule, the third and fourth Closet Confidential episodes will feature Sturino sharing tips on how to style pieces from the collection.
"We were thrilled to work with Katie to bring not only her style expertise, but bold fashion sense to our Eloquii customers," said creative director Jodi Arnold. "It was a joy to bring Katie's vision to life and as a dog mom myself with an office that supports an open pet policy, I couldn't be happier to have a collection for our stylish pups that benefits the Humane Society of the United States."
The plus-size market is continuing to see strong growth. In 2016, NPD reported that sales of women's plus-size apparel rose to 20.4 billion dollars. Eloquii launched with the intention of changing how women size 12 and up dress. As an e-commerce destination, Eloquii is also ahead of the curve when it comes to online shoppers. photo: via PR Newswire