Environment not a priority for American shoppers, but they expect full transparency

The vast majority of Americans would like fashion brands to be more transparent about their social and environmental practices -- however, in comparison to the British, the French, the Spanish, the Polish, the Italians and the Germans, Americans are the least concerned about environmental issues. That’s according to a new survey of over 1,000 consumers across the aforementioned countries, conducted by Ipos Mori on behalf of the Changing Markets Foundation and Clean Clothes Campaign.