- Sara Ehlers |
Los Angeles - Recently, H&M announced its newest collaboration with Erdem. This past Wednesday, October 18, guests gathered at Ebell in Los Angeles for the launch as well as an exclusive pop-up.
The space had been redecorated into an English botanical garden with plants surrounding the runway. The show included models such as Malgosia Bela, Alex Wek, and Guinevere Van Seenus to help kick off the launch of the collection. "It was such a thrill to see the collection come to life in Los Angeles. It was amazing to collaborate with H&M on these pieces which I'm so excited to share with the world," Erdem said in a statement. The show also included various aesthetic elements to match the new collaboration's style. "Erdem has created, for us such a magical world with ERDEM x H&M. The event captured the power of beauty in the collection, a feeling we need in this world now more than ever," says Ann-Sofie Johansson, H&M's creative advisor.
The show debut the brand's looks for the first time at the fashion show. Afterwards, guests were also able to be the first to shop the pieces at an in-house pop-up shop. With fashion industry veterans such as Alexa Chung, Kate Mara, and Selma Blair among the crowd, the collaborative launch debuted successfully. The new collection will be available in H&M stores worldwide as well as online starting November 2.