Evolution of Athleisure: Introducing Streetnic

“Athleisure is over”, according to Lululemon Founder Chip Wilson, and CEO Laurent Potdevin agrees with him that “the bubble will burst”. Not long ago, there was talk of the ubiquitous trend making its way into the workplace, and now it is over, or is it? Athleisure has become an all-encompassing term, used when discussing any and all sportswear items; according to the Merriam-Webster dictionary, the official definition is “casual clothing designed to be worn both for exercising and general use”. To suggest all sports clothing will no longer be worn outside the gym is unlikely; however, product development and consumer demand is beginning to place a much greater emphasis on functionality and performance over fashion and design.