Fabletics teams up with Demi Lovato for collection benefitting COVID-19 relief

Fabletics is collaborating with Demi Lovato for another collection, this time with a philanthropic component to it. The exclusive collaboration was created to inspire women to channel their inner strength, which the brand says is now more essential than ever.

“Recently, we have watched our world change and have thought long and hard about holding off on this launch,” said Lovato in a statement. “After sitting down to reflect for a few days, we realized there’s no better time to inspire others with my capsule, which has always been about channeling your inner strength.”

Demi Lovato and Fabletics collaborate for collection for coronavirus relief

Fabletics and Demi Lovato said 5 dollars for every item sold from the collection will provide crucial gear to frontline workers—pledging up to 125,000 dollars now through June 30 to support the COVID-19 Solidarity Response Fund for the World Health Organization, powered by the United Nations Foundation. “This is our chance to help the people in our community who need it most during this extraordinary time,” said Lovato in a statement.

Every piece in the All-New Demi Lovato for Fabletics capsule is engineered to empower. The range offers a variety of silhouettes in max-compression PowerHold (Lovato’s favorite, contouring, confidence-boosting fabric) including the best-selling Mila Pocket Legging and Ultra High-Waisted Shine Legging, styled with a variety of T-shirts, layering pieces, and high and low-impact bras that lift and flatter for a sexy and secure fit. The capsule collection provides something for every activity type, body type, and style aesthetic.

“It’s so important for us all to feel empowered, invincible, and strong from the inside out,” said Lovato in a statement. “My collection is designed to do just that—uplifting you with bold colors and amazing contouring for the biggest confidence boost. I love how these styles make you feel so supported when you put them on. Living an active lifestyle from home is all about wearing activewear, like comfortable leggings, bras, and tops you can wear from morning to night.”

Select styles from this spring capsule collection are available in size XXS-4X and are now available for purchase at Fabletics.com.

photo: courtesy of Karla Otto

 

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