Fabletics to launch menswear

London - Fabletics, the premium fashion sportswear brand from actress Kate Hudson, is branding out into menswear with the launch of FL2, a new line of high-performance athletic wear for men.

The FL2 collection, like Fabletics, has been designed to offer an elite range of workout gear and lifestyle staples, which can be worn while working out or on their own, with highlights including a hooded vest with neon accents and slim-fit performance terry sweatpants with contrast details.

To launch the new line, the actress has appointed her brother and actor, Oliver Hudson, as co-founder and spokesperson of the new brand.

"We designed FL2 with the modern man in mind," explains Kate Hudson. "My brother, Oliver, was my go-to for style and function feedback. As an athlete and father of three, Oliver embodies the man we're designing for; it made perfect sense for him to be the face of the brand."

Fabletics menswear line FL2 to be fronted by Oliver Hudson

Oliver Hudson added: "As the father of three active and crazy kids, I need clothes that let me feel comfortable throughout the day, but also have a sense of style. FL2 does just that--it takes me from school drop-off to my workout, to dinner with my family. I may stink, but damn, I look good."

FL2 apparel has been made using premium fabrics and materials for high performance, lightweight and comfortable pieces, except without the high price tag as every item will be priced under 100 dollars, with tops starting at 29.95 dollars and bottoms at 44.95 dollars.

As with Fabletics, new styles will be released each month that can be purchased as a complete set or in bundles, or bought individually, with each collection focuses on easy-to-layer pieces with a lean fit, such as shorts, tees, tanks, sweatpants, and hoodies.

Commenting on the menswear launch, Don Ressler, co-CEO of FL2 said: "The demand for apparel that can be worn to work out and wear out is not exclusive to women. Men are also seeking performance-enhancing pieces that will elevate their exercise and everyday look. FL2 is designed for the man who works hard and plays hard, and wants high-quality products at affordable prices."

Fabletics was launched in October 2013 by Kate Hudson and the team behind JustFab.