Fame and Partners moves into bridal

E-commerce company Fame and Partners just announced it may be delving into bridalwear. The modern womenswear label is looking to offer more gowns and bridal collections starting Tuesday, January 31.

The Australian-based created made-to-order clothing offering contemporary, fast-fashion. The decision for the company’s foray into bridalwear launches along with the Wedding Atelier app. The label will offer off-the-rack options with customizable options including precise fit, unique styles, and quality fabrics. Keeping in line with their values, it can be expected that the bridalwear line will also be sourced ethnically, as their model currently reflects environmentally friendly production methods.

There will be approximately 22 looks total for the bridal collection, ranging in price from 499 to 1,299 dollars, as reported by WWD. There will be boho, classic, modern, and rebellious styles available from Fame and Partners. Pairing with the app will allow for customers to find their dresses and looks within a group. The app will also allow for customers to purchase the pieces from customizable options. As the company was established three years ago, this is the brand’s first time offering a full bridal collection. The launch goes live this Tuesday through the app.