Fashion blogger Damsel in Dior collaborates with Splendid

Vibrant, apparel label Splendid recently paired up with a fashion blogger for their new collection. Joining forces with Jacey Duprie, creator of fashion blog Damsel in Dior, the two designed a capsule collection of all-cotton clothing.

The new collaboration entitled Splendid x Damsel: The Cotton Collection will include six pieces that are intricately designed with the typical Splendid consumer in mind. Duprie decided to collaborate with the colorful brand due to their natural, wearability. “I really wanted to find the right brand. Splendid felt like a natural and organic choice for me [because] it’s a brand I’ve always worn,” Duprie told WWD. In her personal fashion blog, Duprie stated that deciding to collaborate with the brand was a bit of an a-ha moment. “Splendid is dedicated to clean, soft and simple designs. Damsel in Dior is dedicated to clean and simple style,” Durpie commented in her blog.

Splendid x Damsel: The Cotton Collection debuts in November

Although the blogger didn’t disclose too many details about the actual collection, she did tease photos of herself in a loose gray button down and a navy and white striped half-sleeve. According to WWD, the pieces of the collection include worn-out tees, button-up shirts, shirt dresses, wide-leg pants, and more. Reflective of Duprie’s personal style, the color palette of the collection introduces earthy and neutral colors including olive green, white, navy and black. The capsule collection retails from 78 to 198 dollars in price. The overall collection will be available in November at Splendid stores and at Nordstrom where the brand retails.

It’s not uncommon for popular, high-end brands to pair with emerging fashion bloggers for collaborative collections. In the past, numerous fashion bloggers have paired with their favorite clothing labels to create new collections due to their popularity on social media. Currently, Duprie’s following on social media due to her fashion status reaches over 13,000 on Facebook and 214,000 on Instagram. Duprie’s style blog also complements Splendid’s overall, effortless vibe. Her blog is reflective of how she described it in her own personal words: clean and simple. Her posts resemble a sophisticated style that focuses on elevated basics and comfortable, natural style. The “dior” part of her blog is representative of her upscale taste for clothing which incorporates more high-end wear. However, her style is always brought back down to earth with easy, everyday outfits that Duprie prides herself on.

Fashion blogger Damsel in Dior collaborates with LA-based Splendid

Her collaborating partner, Splendid, was founded in 2002. The brand is known for its vibrant, elevated basics. Successfully creating the perfect, comfortable t-shirt; the Los Angeles-based brand has since evolved into a lifestyle brand that offers ultra-comfortable, effortless styles. The brand is offered at numerous specialty stores as well as high-end department stores nationwide. The brand is also available through its e-commerce website. The company size is currently 201-500. Splendid is a division of VF Corporation which houses other brands such as Lee, Riders, Vans, Reef, Nautica, and more.