- Marjorie van Elven |
Apparel brand Fashion Nova, made popular by social media influencers like Khloé Kardashian and Cardi B, has launched its first menswear line. The collection features 512 items, including apparel, accessories and footwear.
The new line can be purchased via Fashion Nova’s website, which ships all over the world, as well as at the brand’s brick and mortar stores in California. Products are priced between 8 US dollars and 100 US dollars.
Founded in 2013 by Richard Saghian, Fashion Nova is best known for its skin-tight pieces that aim to accentuate hourglass-shaped bodies. The company has grown thanks to partnerships with social media influencers, mainly on Instagram. Rapper Cardi B, for example, receives 20,000 US dollars a month to promote the brand for her 19 million Instagram followers, according to WWD. The pieces worn by celebrities usually sell out in a matter of days.
Picture: Fashion Nova website