Fashion’s Favourite: Top 10 Most Popular Brands of 2016

London - In today’s digital driven age companies looking to run a successful and popular fashion brand have to tick off a different type of checklist. Long gone are the days when a simple newspaper advertisement, paired with a clever celebrity campaign and word of the mouth was enough to ensure a brand’s popularity - nowadays fashion brands need to ensure they are on top of their social media game, or face falling off the radar. This means having a killer marketing campaign on Facebook, a witty repertoire on Twitter, as well as visually stunning showcase on Instagram and Pinterest, in addition to slaying the game on Snapchat.