- Kristopher Fraser |
10 Corso Como might be known for the luxury offerings ranging from Comme des Garçons to Margiela, but they also have a history of collaborating with more democratic brands. The latest brand to get the 10CC touch is sport style brand Fila.
The exclusive collaboration launches today, and is so exclusive that only 25 pairs of each style are being sold at 10 Corso Como New York. The shoes feature 10 Corso Como's whimsical circular print with the iconic Fila Ray Tracer and Utility Slide styles. Despite the limited availability of the collaboration, the price point is very accessible, with the sneakers priced at 90 dollars and the slides priced at 50 dollars.
Fila earned the popularity of more high end stores and consumers last year when they collaborated with Fendi. In the '90s, Fila was a staple brand among urban consumers known for their sneakers and athletic wear. The brand has made a comeback in the past year as consumers demand for product referencing '90s nostalgia has risen.
Photos courtesy of Purple PR