Find Me A Shoe unveils new personalized shoe shopping method

Retail start-up Find Me A Shoe recently just launched the beta version of its fitting service. The service, called "Try Me," launched July 18 as a way to make shoe shopping a more efficient, accelerated process.

Find Me A Shoe aims to give all footwear shoppers an easy-to-use service that helps the online shopping experience for shoes more accessible. The mobile-based technology allows customers to see shoe recommendations based on precise measurements and fitting algorithms.

"We are the pioneer in this personalized fitting space. We don't use analytics or purchase history. Our technology takes the purist approach to shoe fitting. Our passion for the art of shoe fitting and cutting-edge technology has led us to bring you the world's first personalized virtual trial shopping," said Anand Ganesan, CEO of Find Me A Shoe.

The service works by simulating a shopper's fit inside every model before recommending any sizes or fits. These computer vision algorithms then work off of artificial intelligent to make a perfect match. These personalized and customized services are ways that Find Me A Shoe is working to increase customer loyalty by creating a brick-and-mortar experience with personalized fit. Launched this week, the beta version will serve as a test for the final service.