- Sara Ehlers |
Los Angeles - Known for its stylish toddler-sized footwear, Akid Brand has made a name for itself in the childrenswear market. Branching out this week into apparel, the Los Angeles-based label is launching its first full-fledged line of clothing.
The brand has only been around for a little over two years, with its establishment dating back to March 2014. The children’s label offered various shoewear including printed sneakers, slip-ons, flip flops, and more. Akid got its recognition from using vibrant prints, studded embellishments, and experimenting with a myriad of colors. Unleashing a new apparel line will be the brand’s first venture in clothing. On March 31, Thursday, the brand will launch its first category of clothing introducing outerwear. The collection will include jean jackets, hoodies, and more ranging up to 95 dollars in price. In April, Akid will follow up with a released selection of sweats averaging around 55 dollars in price, according to WWD.
Even though the brand is introducing new categories to its line, it will still focus primarily on footwear. “We thought it would be fun to launch a mini capsule collection of key pieces for spring,” co-owner of the brand Ashleigh Dempster told WWD. The shoes that will be released this season will also include a variety of tie-dye elements and bright colors to match its clothing collection. The entire apparel line will be available through the brand’s e-commerce site by mid-April.