- Kristopher Fraser |
When Taco Bell decided to get in the fashion business, they came together with fast-fashion retailer Forever 21. To kick off the collaboration, Forever 21 and Taco Bell celebrated in style.
The two companies hosted a launch celebration, which featured a runway show modeled by Taco Bell super fans and influencers, live performances from Taco Bell Feed the Beat artist Cheat Codes, a pop-up Forever 21 boutique for attendees to purchase pieces from the collection and a live mural created by artist Lefty Out There.
Inspired by iconic graphics that each brand is known for and set against a mix of playfully vibrant prints, the collection features tops, bodysuits and cropped hoodies for women. For men, a sweatshirt, hoodie and anorak jacket are updated with pops of color and distinctive illustrations that effortlessly bring the heat. The exclusive collection also features select graphic tees, a pullover and hoodie for girls.
“We often think of Taco Bell as 'the fast fashion of food,’ given how we continuously introduce innovative limited edition products that everyone can enjoy, so when it came to our first ever retail collaboration, we knew our partner had to be the leader in actual fast fashion," said Marisa Thalberg, chief marketing officer at Taco Bell Corp, in a statement.
The collection will be available at select Forever 21 stores in the United States and globally on Forever21.com.
Photo: via PR Newswire