Frank Thomas joins MVP Collections

Big and Tall men's fashion brand MVP Collections has added a new business partner to its team. Baseball legend, and two time MVP and MLB Hall of Famer, Frank Thomas, known as "The Big Hurt," has been made an official partner in the business, alongside co-founders and managing partners, Mo Vaughn and Diane Cutuli Bennett.

Since the launch of MVP Collections in August 2016, the brand has had huge success within the men's fashion industry, expanding its product offerings, sizing and styles. In tandem with the announcement, the brand will also launch a collection inspired by Frank Thomas' favorite styles.

"The journey from being friends to becoming business partners with Mo has been a tremendous experience, and I'm honored to be a partner and MVP," said Frank Thomas in a statement. "Like Mo, I'm a big guy who's always looking for stylish clothing options, so it's been exciting to see my collections with MVP come to life. I love a great polo and jeans, but then I also love to wear trendy prints and bright colors, and these collections bring a little of everything from my personal style into them."

The collection inspired by Frank Thomas will include four capsules each one with a distinctive style and vision – "El Dorado" (which includes gold detailing and embroideries), "Seductive Nights" (jewel-colored python animal prints and velveteen vintage washed denim), "La Barocco" (inspired by Baroque prints and majestic themes), and "Neon Lights" (sports leisurewear in techno satin fabrics with neon stripes).

The collection will offer 32 styles with sizes ranging from 2XL to 4XLT. Price points range from 59 dollars to 208 dollars.

With the women's plus-size marketing growing so much, men's was expected to follow, but the big and tall market has been lacking in terms of marketing and offerings. Shockingly, IBIS world reported that over the past five years, the plus-size men's clothing stores industry has declined by -1.5 percent to reach revenue of 984 million dollars in 2019. In the same timeframe, the number of businesses has declined by -0.3 percent and the number of employees has declined by -1.7 percent. This appears to be due more to failure in marketing and product offering than demand for product, however.

photo: via PR Newswire