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G|Fashion launches global luxury fashion brand

By Kristopher Fraser

Oct 16, 2020

G|Fashion, a global luxury brand featuring bespoke collections from the world’s top designers, has officially launched. The G|Fashion universe is curated by luxury lifestyle expert and billionaire real estate magnate, Miles Guo. Each unique collection is meant to exhibit high-quality materials and state-of-the-art craftsmanship.

Industry executives Ben Taverniti, Eli Azran, Doni Nahmias, and Marcella Lindeberg helped develop G|Fashion’s exclusive inaugural collections working closely with Guo. Additional collections will be added seasonally including up-and-coming designers from around the globe.

The G|Fashion shopping experience brings the touch and feel of a luxury retail shopping experience to the digital world. Through the e-commerce site, users experience the G|Fashion lifestyle firsthand, engaging with content and artisans as they shop. Each collection comes to life through a comprehensive exploration of the materials and craftsmanship behind it, and a three-dimensional insight into the details of the garments. Editorial content highlights the design processes, from concept to completion. Photography of the collection was captured by world-renowned top fashion designer and photographer, Paola Kudacki, in New York City. Alongside their exclusive fashions, Taverniti, Azran, and Nahmias share their philosophy about fashion and their unique creative process, sources of inspiration, and the experience of curating their fashion collection alongside Guo.

“Only fashion can put everything together: confidence, power, beauty, culture, life, respect, and people,” Guo said in a statement. “Each unique G|Fashion collection is an exhibition of state-of-the-art craftsmanship applied to sartorial concepts.”

Taverniti is a very esteemed name in fashion. He is the recipient of great acclaim from his early work with Jeremy Scott to his recent project, Unravel. In a statement he said, “A great collection is defined in that you cannot pinpoint a season. Rather, it defines an era. We can mix and match pieces that live in one world but speak many languages.”

Azran is known throughout the world for creating the iconic fashion label, RtA. In a statement he said G|Fashion includes “timeless pieces that are effortless, and malleable from season to season. They can be incorporated in any wardrobe.”

Nahmias is a rising name in the fashion industry, best known for his Nahmias collection which debuted at HLorenzo. On working with Guo, Nahmias said in a statement, “I am understanding his world, what inspires him, and what he loves. I am taking all these emotions to put together this very special collection. We are building a brand to last forever.”

Prior to her design consulting business Style-Ed, Lindeberg worked alongside Karl Lagerfeld for K by Karl Lagerfeld from inception to culmination, in addition to working with Justin Timberlake on William Rast, Miss Sixty and numerous other commercial brands throughout her 30 year career.

Kamel Debeche, former head of retail operations for luxury retailer, H. Lorenzo is CEO & creative director of G|Fashion.