Gabe partners with Zimmerman for branding

Off-price fashion retailer Gabe's just announced a new partnership with iconic name Zimmerman. The company named Zimmerman Agency of Record to help ultimately grow its customer base.

"Gabe's has undergone a significant amount of change in the last year to get the foundation right. We are now poised for growth and we need an agency capable of using data to develop the most creative, nimble strategies and make our budgets go farther," Rachel Cook, vice president of marketing, said in a statement. "Zimmerman knows retail; they are the right agency at the right time to help us accelerate everything we do."

Gabe's currently retails discounted designer brands for womenswear, menswear and kids. In partnering with Zimmerman, the company will handle all of Gabe's brand duties including creative development, media planning and buying, digital and social media activation, and strategic planning. "In a retail landscape that has become predicable and ubiquitous, Gabe's reminds us all about the thrill of a great find and how just one thing can change everything," Michael Goldberg, CEO of Zimmerman, said in a press release.