Gap branded sexist for latest childrenswear ad

Gap's latest childrenswear advertising campaign, which sees a boy wearing a blue Einstein t-shirt with the slogan "The Little Scholar, your future starts here," and a girl in a pink logo sweater portrayed as "A Social Butterfly, the talk of the playground," seems shocking on several fronts. Firstly how an international retailer could so evidently let its creative and merchandising teams approve such blatantly stereotypical product categories, knowing they would be used for a campaign. And secondly, how these out-of-date descriptions of modern boys and girls seemed worthy of a catchphrase by its agency and superiors to be advertised and sent to its customers.