Gap launches capsule collection with surf photographers

Surf photographers Brian and Brent Bielmann have been tapped by Gap to create a capsule collection that will be available May 23. The six shirts will retail at a price point of 29 dollars and 95 cents. Images featured on the shirts are all taken by the Brian and his nephew Brent.

“The Bielmanns capture the spirit of surfing like no other photographer,” said John Caruso, vice president of men’s design at Gap, to WWD. “Whether it’s the rush of catching the perfect wave or the peacefulness of being one with the water, their images spark the kind of summer memories that we’re thrilled to celebrate in Gap’s collection of exclusive Ts.”

Brian is known for his underwater photographs, and for the past 35 years he has been documenting surfers. He was the one who groomed his nephew to enter the industry. This is the first time Brian has partnered with a company at the large scale like Gap.