Georgia May Jagger collaborates with Mulberry

Mulberry has had quite a difficult time recently with its search for a new CEO and creative director, but, the brand has to keep moving forward. One thing about Mulberry that has remained a constant perfect is there affinity for "It Girls". Georgia May Jagger, "It Girl" model, is the latest popular lady to collaborate with Mulberry on a capsule collection.

Their 2014 collaboration with Cara Delevingne inspired by her tattoos was such a success they decided to bring in another major model to help them score some sales figures. Jagger, who is currently also the face of Mulberry, designed a collection of sleek, sophisticated, and edgy long-line leather jackets with roomy arms. The jackets also feature jewel toned linings.

Georgia May Jagger designs capsule collection of leather jackets for Mulberry

The collection also includes silk scarves and a small chain-strap pouch. Mulberry has been working to introduce leather goods at a more accessible price point, and the collaboration with Jagger is fairly competitive for the luxury market. The pouch is priced at 630 dollars, while the jacket is priced at 1595 dollars. The pieces are currently available through Mulberry's website.

Mulberry chose the perfect time to try and reinvigorate their brand. With fashion month on the imminent horizon, they'll be able to get their products on the backs of all the right models and celebrities to get some excellent pr coverage. This could just be the beginning of Mulberry's comeback.

photo:fashionista.com