Giorgio Armani, in solidarity with Ukraine, holds silent fashion show
Fashion shows may generally last only an average of fifteen minutes, but their productions require enormous logistical preparations and planning, from back stage to front of house to mise-en-scène.
Giorgio Armani for his AW22 catwalk presentation chose to forgo music and much of the production enhancements and show his collection in complete silence. While models usually walk the runway to a curated soundtrack, Mr Armani wanted to convey solidarity with the Ukranian invasion, having the power of silence speak for itself.
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Giorgio Armani
MFW
Ukraine
Womenswearcatwalkseason