Ground Up launches debut branded sneaker collection

Footwear manufacturer Ground Up International has launched its first-ever collection of own-branded sneakers for children.

Available exclusively at Snipes, the development sees Ground Up moving away from solely producing licensed footwear for Disney, Nickelodeon, and Star Wars to introduce its own new and unique sneaker styles.

The debut collection features original, all-new custom outsoles that bear “Up” with paint splatter designs and the Ground Up Bear as its brand representative. Encompassing five different styles, the capsule collection is designed to inspire children to express their individuality, the collection includes bright colors and playful designs throughout.

Available in two different boy’s and three girl’s styles, including hi and low-top sneakers, the collection comes in preschool sizes with cotton laces and toddler sizes with elastic laces. The Ground Up International collection is currently avail online at Snipes.com, with prices starting at 60 USD.