Guess takes its wardrobe recycling program with I:CO nationwide

After a successful launch in 63 stores in California in June, Guess and I:CO are expanding their recycling program “Resourced” to the rest of the United States. “Resourced” encourages customers to extend the life of their clothing and shoes by providing them with a 15 percent discount if they bring 5 or more used items of clothing and footwear to the store. The initiative is now available in 295 Guess, Guess Factory, G by Guess and Marciano stores across the United States, but the duo intends to make it global by 2020.