H&M expands partnership with Sesame Street

For the month of September H&M is promoting their Sesame Street collection and encouraging consumers in supporting the Sesame Street Yellow Feather Fund, which helps support children's education initiatives across America. The Sesame Street collection includes pieces for girls and boys, as well as a capsule collection of apparel and accessories for men – the latest in more than ten years of collaboration. Sesame Street characters like Big Bird, Cookie Monster, Elmo and Abby Cadabby are found throughout the collection on separates and accessories.

H&M will also host a register drive in all stores nationwide, encouraging fans to donate to the Sesame Street Yellow Feather Fund; the retailer is kicking off the drive with a 100,000 dollar donation to the nonprofit organization. H&M Loyalty Program members are invited to join a limited series of children's events at H&M locations around the country. At each event, attendees will meet costumed Sesame Street characters and learn about sustainability and recycling by turning an item of clothing into something new and fun.

With sustainability being the buzz word on the fashion industry's lips right now as we work to reduce our carbon footprint, H&M's educational efforts to do so are an impactful move. H&M has also sponsored an upcoming series of educational Sesame Street videos starring Elmo, Cookie Monster, and friends to teach kids and families more about sustainability.

photo: via PR Newswire