Hailey Baldwin and Winnie Harlow to serve as Global Brand Ambassadors for Tommy Hilfiger
By Justine Browning
May 24, 2018
Hailey Baldwin and Winnie Harlow have been announced as brand ambassadors for Tommy Hilfiger women. The two will headline the brand’s Fall 2018 Tommy Icons capsule collection, a campaign that celebrates notable women in the arts and fashion.
“As two of the most sought-after supermodels in the world, Hailey Baldwin and Winnie Harlow are becoming the icons of tomorrow, captivating their audiences with their powerful drive and inner fire,” said Tommy Hilfiger in a press release. “They are leading the way for the next generation of Tommy women, approaching everything with confidence and optimism. These shared qualities and values are why I’m excited to welcome them into our family.”
A dancer turned model, Baldwin has become a trendsetter - with a devoted fan base that includes 11 million followers on Instagram. Routinely appearing on magazine covers, she’s been featured in Vogue, Marie Claire and Elle.
“Fashion is how I express my individuality to the world, and Tommy Hilfiger’s designs are perfect to make bold statements,” Baldwin said in a statement. “I love styling each outfit to make it my own, and I can’t wait to show fans of the brand how I infused my own twist into the Fall 2018 Tommy Icons styles.”
An activist and model, Harlow has used her platform to promote body positivity across her social media channels and through her work as a motivational speaker.
“I’ve always believed in the power of embracing who you are and breaking conventions, so I am proud to partner with an incredible designer who truly shares this spirit,” Harlow noted. “I’ve always loved the brand’s classic American cool style and I’m excited to share my favorite pieces with all Tommy Hilfiger fans.”
Photo: Tommy Hilfiger