Hale Bob launches Coachella-inspired fashion for new business strategy

Ever since Coachella gained popularity a couple years ago, the music festival’s influence on fashion has been undeniable. Multiple lines have collaborated with the music event to create fashion lines. Following suit with bohemian-inspired clothing, Hale Bob just recently launched her new collection with a Coachella theme.

The collection just recently debuted in West Hollywood at the Pacific Design Center. Hale Bob’s apparel choices are typically reflective of feminine, flirty clothing that resonates with a sophisticated, fun attitude. However, by adding a Coachella edge to her latest summer collection, Hale Bob moved forward and more boldly into wanderlust, free-spirited clothing. The reason for this more direct “summer” approach was due to how the fashion industry is changing everyday. It’s more common that fashion shows are allowing buyers to purchase their clothing immediately due to shoppers’ habits. Due to this new trend, many designers are taking note. “Everything goes so fast,” Daniel Bohbot, designer of Hale Bob, told WWD. “The consumer changers [her] way [of buying] whatever you see today, you want,” he said. In order to keep up with the changing times, Hale Bob decided to make this on-trend change.

The pieces will be marketed for ready-to-wear apparel that is appropriate for the Indio music festival. The pricing for the pieces are not yet disclosed, but in the past Hale Bob has retailed up to approximately 339 dollars. The company currently has six operating stores internationally and is mostly prominent through its online market.