Happy Socks and Phluid collaborate again for Pride Month

With June around the corner brands are still finding ways to celebrate pride. Although a lot of pride parades are going virtual this year due to the ongoing coronavirus pandemic, brands are still creating merchandise to help people celebrate pride wherever they are. Happy Socks has collaborated with gender-free apparel company The Phluid Project for the second year in a row.

This year's collection features six new designs, four crew socks and two half crew socks, with patterns including stripes, polka dots, and tie-dye. All socks are available as singles, while two come in a holographic Phluid Project gift box sprinkled with silver glitter.

Happy Socks and Phluid collaborate again for Pride Month

More specific details of the socks include a rhinestone-decked Rainbow Cloud style in silky mercerized cotton made to parade in. The Rainbow Mane style sports a short rainbow-striped fringe. The Phluid sock is described by Happy Socks as a lovely mess dripping with every color under the sun, it blurs every imaginable line. The Dog Tooth pattern got a rainbow-infused colorway.

The collection will be available on ThePhluidProject.com, Happy Socks stores and on Happysocks.com and selected retailers beginning May 26. Individual pairs of combed cotton socks will be priced at 16 dollars and the 2-pack gift box at 28 dollars. 10 percent of net sales of all pride-related products sold, will be donated to The Trevor Project, a non-profit organization focused on preventing the suicide of LGBT people.

photos: courtesy of Factory PR





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