Happy Socks collaborates with Disney

Happy Socks has unveiled a new collaboration for fall/winter 2020, and for the first time the brand has collaborated with Disney. The new collection of socks features one of Disney's most iconic characters, Mickey Mouse. Mickey Mouse has been emblazoned on socks featuring some of Happy Socks' best known patterns with an '80s feel.

The collection features eight pairs of soft combed cotton crew socks and seven pairs of kids' crew socks in organic combed cotton, all available as singles. The crew socks come in three collectible gift sets, the 2-pack, 4-pack and 6-pack are all designed as VHS-cassettes as part of the campaign's '80s theme.

Mickey's silhouette is featured in the Big and Jumbo versions of Happy Socks' signature Dot patterns in styles such as Tune In, Focus Mickey, Behind the Seams, Colorful Character, and Face It, Mickey. Beloved characters like Minnie Mouse, Donald Duck, and Goofy also make guest appearances in styles for both kids and adults. Highlights include Minnie-Time, Face It, Minnie, Polka Minnie, and the kids' exclusive Sunny Crew. The Disney x Happy Socks collection is now available in Happy Socks stores and on Happysocks.com.

While many retailers took a hit and collaborations were delayed from coronavirus, Happy Socks has been able to keep their business strong through Happysocks.com sales and have kept their commitment to collaborations going including ones this year with Amber Vittoria, and another with The Phluid Project for Pride Month. Collaborations continue to be a sweet spot for fashion brands as customers still covet products that are only available for a limited time.

photo: courtesy of Factory PR