Helly Hansen named apparel partner of Seabourn

Seabourn, a luxury travel experience company, has signed an agreement with outdoor apparel company Helly Hansen, who will become the "Official Apparel Partner" for the cruise brand as it continues to grow and expand its offering in the expedition travel market through its forthcoming ultra-luxury purpose-built expedition ships and Ventures by Seabourn optional shore excursion program.

Helly Hansen has been outfitting professionals working in the elements for 142 years since its founder, sea captain Helly Juell Hansen, created the first supple waterproof fabrics to keep his crew dry and protected out on the water. The company currently offers a selection of high-quality sports and outdoor apparel, footwear, and accessories. Helly Hansen gear is worn and trusted by professionals on oceans, mountains, and in some of the world's harshest environments.

"We're very excited to work together with an outfitter who has an established heritage and passion for innovation in the outdoor apparel industry," said Robin West, vice president of expedition operations for Seabourn. "Seabourn and Helly Hansen have a shared view that the world around us has so much insight and fulfillment to offer, and with the right gear, travelers can enjoy these places no matter the conditions."

Outdoor appearal brand Helly Hansen teams up with travel company

"Helly Hansen's legacy of outfitting professionals on the open ocean for more than 140 years has helped people stay and feel alive in the most remote destinations in the world," said Øyvind Vedvik, category managing director of sailing at Helly Hansen. "Seabourn is a world-class leader in ocean-based explorations and Helly Hansen is honored to take part in their journey by outfitting their crew and guests with professional grade outerwear, layering systems and accessories that provide the utmost comfort and safety."

Under the agreement, Helly Hansen will be the sole provider of outdoor gear for guests and the expedition teams. On sailings to the Polar regions, Seabourn will provide complimentary Helly Hansen jackets and backpacks to its guests. The PolarShield parkas have been custom-designed by Seabourn and Helly Hansen, featuring a Helly Tech outer shell coupled with a removable insulator puff jacket inside. A custom-designed Helly Hansen waterproof WaterShield backpack will also be provided. Each item name includes the word "shield" to pay homage to the Seabourn brand shield in its logo.

In addition to the PolarShield and WaterShield gear for guests, the Seabourn expedition teams will also be protected from the elements with Helly Hansen gear and uniforms. Guests will begin to receive PolarShield and WaterShield items starting with the November 29, 2020 sailing for the 2020-2021 Antarctica season aboard Seabourn Quest. The product will continue to roll out on Seabourn Venture once it launches in June 2021 and sails to the Arctic and Antarctic regions.

Seabourn's onboard retail shops will also feature a collection of Helly Hansen items guests can purchase onboard to ensure they are well-prepared to enjoy the many destinations Seabourn visits. The full array of items available on board, both complimentary and retail, have been assembled with exacting detail for Seabourn's guests in collaboration with the Helly Hansen team, understanding guests' appreciation for quality finishes and materials.

photo: via PR Newswire