Historic American brand Sebago collaborate with Nude Project on it's debut into footwear

Madrid – The increasingly popular Spanish fashion brand Nude Project continues to diversify and expand its business model, finally entering the footwear sector. A new product category they have just decided to "take the plunge" into, with a limited-edition collaboration with the historic American brand Sebago.

Thus, marking milestone after milestone in its still brief, though increasingly consolidated, trajectory within the world of fashion, after opening a new vertical last January with the creation of its new section reserved for women's fashion collections and proposals , continuing with this determined commitment to diversification and greater specialization of its offering, we now finally find ourselves with the entry of Nude Project into footwear. A new category of products that the firm has already incorporated into its offering, thanks to a collaboration with the American footwear brand Sebago. A proposal that, although produced in limited editions, already anticipates the plans of the Spanish fashion firm to finally incorporate the category, more in the short rather than the long term, permanently into its product catalog.

This collaborative initiative signed with Sebago, which has led to the design, manufacture, and now launch of the first shoe created by Nude Project. A brand that has leveraged this entire collaboration not only to infiltrate the footwear world for the first time since its founding in 2019, but also to, in doing so, and with this first unique design created with Sebago, assert itself and its core values ​​and distinguishing codes as an intergenerational and "genderless" fashion brand. These two terms, which since its creation have not only defined Nude Project's fashion proposals better than any other, but also the tone of each and every one of the different initiatives they have attempted to launch. They are also the ones that best exemplify and reflect the character and aspirations of a brand that neither understands nor wants to deal with barriers or limits, whether these have to do with gender, age, or borders. And in this, and in the appeal that all this generates, lies the tremendous growth potential that the Spanish fashion brand is successfully protecting.

Regarding how all this came to fruition in the launch of this collaborative project with Sebago, "we wanted to create something that not only spoke of style, but also of the concept of inheritance between parents and children, and grandparents and grandchildren," says Bruno Casanovas, co-founder of Nude Project with Alex Benlloch and the brand's creative director, in a statement sent to us by the Spanish fashion brand itself. "Sebago is the perfect example of a classic that never goes out of style," he emphasizes, emphasizing the intergenerational nature we mentioned, which Nude Project seeks to maintain as a pillar of its culture as a fashion brand. This initiative, within the framework of this project, has allowed us to create a design with a distinctly timeless character, from which "we wanted to give a twist" to the classic Sebago boat shoe, but "without losing its essence." “At Nude Project, we love making clothes that everyone can identify with,” Casanovas emphasizes, and “this collection is another example of that.”

A genderless and intergenerational design

Comprised of just one shoe model (249 euros), in sizes for both men and women, the Sebago x Nude Project collection, now available for sale through both the official online store and Nude Project physical stores, is thus revealed, in terms of style, first and foremost as a collection with a completely "genderless" character, with a unique and shared design, in finishes and shades and even price, for both men and women. A quality with which, as we warned, Nude Project sets out to claim that lack of distinction between men's and women's proposals, which is what has been giving it the "freshness" that members of its community of clients have come to appreciate so much in comparison to the fashion proposals of other brands; a quality to which also the intergenerationality that we pointed out, accentuated by Sebago and that classic model of nautical moccasin from the American brand that Nude Project has come to reinterpret for this collaborative action. An action that, let's not lose focus, marks Nude Project's first foray into the world of footwear, a new adventure for which, given what has already been mentioned, it seems difficult that they could have found a better travel companion than Sebago.

Thus marking what we believe will be Nude Project's next rapid development within this new product category, "the" Nude Project Sebago is presented as the most "shameless" version of Sebago's iconic boat shoe. A model made of leather and rubber, the traditional materials used by Sebago for its various shoe models, but which have now been used to shape a design that stands out for its leather exterior finish in a combination of different shades of blue, cobalt, light blue, and baby blue; tones that emphasize the "sailor's soul" of Sebago boat shoes, from a model in which the traditional laces are preserved, in an attractive combination of browns, which run along the side "portholes" of the model, made on a caramel brown rubber sole that modernizes its silhouette to present a wider and more serrated appearance, as a result of a kind of fusion between boat shoes and Oxford shoes with track soles.

“The shoe evokes nostalgia for times gone by, becoming an intergenerational piece that connects parents, children, and grandparents through fashion,” says Nude Project, referring to a piece that “redefines the concept of classic footwear for modern youth, creating a symbol that stands out both for its aesthetic and its history.” Thus, the Spanish fashion house points out, “the model stands out not only for its design, but also for its ability to unite the past with the present,” which it also does, they believe, “with Nude Project’s signature creative touch.”

Setting its's sights on the United States?

Knowing, as we do, of Nude Project's ability to, from any initiative it undertakes and launches, be it the launch of the first article in a new product category, as is the case here, or the opening of a pop-up space, try to learn "a lesson" that will help them continue to strengthen and promote their business model, from that mentality of seeking to try and seek to "risk" through actions with a high potential for generating value, naturally the choice of Sebago as the firm with which to tie its entry into the world of footwear is not fortuitous. A choice of partner that goes beyond the vindication of its values ​​as a genderless and intergenerational brand, and with which Nude Project manages to continue aiming high and continue elevating the value of its own brand, tying it to everything that Sebago has historically represented since its founding in the United States in 1946. This is a question that is added to, or rather would be added to, if confirmed, the commitment that Nude Project seems no longer to hide that they are willing to make, or in this case, elevate, to the United States. A market that, in the absence of data provided by the firm, we cannot know what it may or may not represent in terms of revenue for the firm, but which it is clear they are looking towards head on, as they have demonstrated with their capsule collections with Playboy, the first brand with which Nude Project actually partnered to undertake a collaborative proposal, and now with Sebago. A firm of American origin, although it has been in the hands of the Italian BasicNet since 2017, which, and only time will tell, could end up acting as a link, not only for Nude Project's entry into the footwear market, but also for a greater commitment to the United States, as a future and ambitious next new installment of the internationalization process that Nude Project is already embarking on, currently with permanent physical stores in Spain, Italy, Portugal and soon in the Netherlands.

“This collection is a must-have for those looking for more than just style,” featuring as its sole protagonist “a piece that transcends time and marks the beginning of Nude Project in the world of footwear,” as “the first shoe created by the brand.” An adventure they have embarked on with Sebago, a brand “founded in 1946” that “has established itself as a benchmark in quality boating footwear.” Since its founding, Nude Project points out, “the brand has maintained its relevance over the years without losing its classic essence and timeless style, passing from generation to generation,” and creating designs that “have been worn by such notable figures as Michael Jackson, Pharrell Williams, Paul Newman, and Kate Middleton.” Building on that heritage, "this collaboration with Nude Project is a contemporary reinterpretation of that legacy, focused on connecting the past, present, and future through footwear," as has been highlighted both through the campaign and through the actions that will be launched to mark this launch. Among these, the most notable will be the promotional campaign that will begin on Father's Day, allowing "those who come with their grandparents to get a 2-for-1 discount."

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