Honor to focus on bridal and special orders

London - New York-based luxury womenswear label, Honor, designed by Giovanna Randall, and worn by celebrities including Alexa Chung, Diane Kruger and Kiera Knightley is putting its ready-to-wear line on hold to refocus on bridal and special orders.

"As of May 29, 2015, Honor will be refocusing its efforts on bridal and special order business,” the New York label told Fashionista in a statement. “We are incredibly grateful to our loyal customers and creative partners and proud of what has been achieved by our dedicated team. Our expectation is that the Honor brand credence will remain intact under the direction of Giovanna Randall and re-emerge in the future."

Founded in 2010, Honor has become known for its feminine pieces, which earned it celebrity fans as well as rave reviews from fashion editors. However, sources close to the label have stated that the brand’s business model wasn’t working with regards to ready-to-wear and that the time was right to refocus on just bridal and special orders.