How Logo Rebranding Provokes Consumer Engagement

Fashion fans have been abuzz lately over Celine’s recent removal of its accent mark and the unveil of the new Burberry logo and monogram. Burberry’s previous logo had been in use for over 20 years, becoming an integral part of the brand’s aesthetic identity. Hedi Slimane opted for the simplification of the Celine logo as a first big move in his role of creative director, similarly to how With the help of acclaimed graphic designer Peter Saville, Tisci swapped out the Bodoni font and stylized knight symbol for something more clean and modern: a sans serif.