How to use Pantone’s 2024 color of the year: Peach Fuzz

From the success of ‘Barbie’ to the naming of Taylor Swift as person of the year, ‘soft power’ is gaining traction in culture and fashion. This trend has paved the way for Pantone to declare ‘Peach Fuzz’ as the color of the year. Laurie Pressman, executive director of the Pantone Color Institute, said that “Pantone 13-1023 Peach Fuzz is a cozy peach hue softly nestled between pink and orange.”