How Tyler Ellis built a brand on DTC engagement

As the daughter of late fashion designer Perry Ellis, accessories designer Tyler Ellis was quite familiar with the industry when founding her eponymous line in 2011. The LA-based designer realized when launching her brand that the luxury market for accessories was largely dominated by the global conglomerates and therefore found a niche for herself as an independent label that offers consumers an individual and authentic product, whose design and quality could rival those of the big fashion houses.