HUND HUND: Paving the way for 'radical' transparency in the fashion industry

When it comes to transparency and sustainability in the fashion industry, German fashion brand HUND HUND is among the frontrunners leading the way for positive change. Founded online by Rohan Michael Hoole and Isabel Kücke in 2016, HUND HUND is dedicated to offering consumers stylish, timeless and durable fashion for the ultimate “minimal wardrobe."Produced locally in Europe, in an honest way for a fair price, HUND HUND offers contemporary womenswear and menswear as well as dog accessories. The ethically-driven label also follows the credo of radical price transparency, offering customers a glimpse into its supply chain by stating the cost of each garment - starting from the origin of the fabric to manufacturing costs and the margin.