In Meta's new store Avatars can be dressed in Balenciaga, Prada and Thom Browne

Meta is launching an Avatar Store on Facebook, Instagram and Messenger. The store will launch to include digital clothes from Balenciaga, Prada and Thom Browne, as was announced by Mark Zuckerberg on Twitter. The Facebook founder and Instagram Fashion Director Eva Chen were pictured as avatars in several looks from each designer.