In pictures: G-Star kicks off Tmall fashion show with Jaden Smith

Last weekend, G-Star delivered the opened the 10th edition of “See Now Buy Now” fashion show organized by Alibaba’s B2C marketplace, Tmall. The kick-off show presented the denim brand and Jaden Smith presented their recently launched sustainable collaboration collection titled “Forces of Nature”. The presentation marks the second appearance of G-Star at the annual event in Beijing, a location where the brand already has 41 brick-and-mortar stores.