In Pictures: Marciano rebrands with Los Angeles in mind

Marciano recently has transformed itself by repositioning the brand's name to Marciano Los Angeles. The Marciano Guess FW17 collection shows a new side of the label, showing an elevated level for new business opportunities.

The brand will officially continue under the name as Marciano Los Angeles after this repositioning, as "L.A. is a constant source of inspiration," according to the statement released by the company.

The FW17 collection will release with feminine and sophisticated elements including vibrant colors, elegant textures, and both glossy and metallic details. The collection includes a monochromatic feel as well focusing on fur elements and gray tones for a bit of a neutralized aesthetic. With pop colors and patterns including animal prints, the collection shows off an edgy vibe that reflects L.A.'s street culture and fashion.

The men's collection will also consist of classic pieces with a with on contemporary fashion. With incorporating bright yellows along with charcoal grays and olive greens, the line mixes casual with street, sophisticated style. The menswear features various tones that allow for a minimalist, unique approach to dress.

The new repositioning allows for Marciano to truly take on the Los Angeles name with effortless, luxury fashion. Due to Los Angeles' emergence as a city in the fashion realm, changing the brand's name may prove to be a strategic move for Guess Marciano.

Photos: Marciano Los Angeles / Guess